NovoServe bare metal data center

Case study

Zotex Media

Zotex Media is a US-based performance marketing agency specializing in high-yield business generation through robust, data-heavy automation & tracking systems.

Headquarters: the United States

Industry: MarTech

Website: zotexmedia.com

Performance marketing meets bare metal

Zotex Media is a innovative, tech-driven marketing agency that help US companies win new business through targeted B2B outreach, multi-channel campaigns, and a data-first approach to lead generation.

Founded by Chinedu Okudoh, Zotex Media has built a reputation for delivering results that agencies simply talk about. With over 2,400 leads delivered, more than 120 active clients, and a 26% close rate, the business operates at a pace that demands reliable technology. Serving commercial cleaning companies across the United States, Zotex Media runs the kind of always-on infrastructure that leaves no room for downtime or degraded performance.

As Eddie Okudoh puts it: "A big part of our operation depends on reliable infrastructure for data processing, campaign systems, automation, and internal tools that need consistent uptime and predictable performance."

Seeking a true bare metal partner

When Zotex Media began evaluating infrastructure options to support its growing operational workload, the team had a clear set of requirements. Shared environments and standard cloud setups have too many variables — performance fluctuations, limited control, and cost structures that didn't scale efficiently with the business.

"When we were looking for a bare metal partner, our main requirements were reliability, strong network performance, fast deployment, and the flexibility to scale without dealing with unnecessary complexity," Eddie explains. "We needed servers that could handle high-volume operational workloads while still giving us control over configuration, IP management, and long-term cost efficiency."

The team wasn't looking for the flashiest solution. They were looking for the right one — dedicated resources, a predictable cost model, unmetered dedicated bandwidth, and a bare metal server provider that understood what operationally intensive businesses actually need.

Case study industries

Quote from Zotex Media

"Working with NovoServe has been a smooth and reliable experience. Their bare metal servers give us the performance, control, and stability we need to run our marketing infrastructure efficiently, and their team has been responsive and easy to work with throughout the process."Chinedu Okudoh, Founder of Zotex Media

Eddie Okudoh Owner of Zotex Media

Bare metal and unmetered bandwidth

After evaluating their options, Zotex Media chose NovoServe and deployed two enterprise-grade bare metal servers with unmetered network connectivity. The configuration was deliberately chosen to match the demands of their marketing infrastructure: high-volume data processing, campaign automation systems, and internal tooling that runs around the clock.

"Our deployment with NovoServe has been smooth so far," says Eddie. "We chose this configuration because it gave us the right balance of compute power, storage, network capacity, and long-term cost efficiency."

The move to dedicated bare metal was a deliberate decision. With dedicated resources, Zotex Media eliminated the unpredictability that comes with shared or virtualized environments. No noisy neighbors. No surprise throttling. Just consistent, reliable performance across every workload — exactly what a performance marketing operation depends on.

"For our use case, bare metal made more sense than a more limited shared or cloud setup because we wanted dedicated resources and more predictable performance," Eddie adds.

A collaboration built on professionalism

Since going live, the results have matched expectations. Infrastructure stability, ease of setup, and the responsiveness of the NovoServe team have all contributed to a working relationship that Zotex Media describes as solid and professional.

"The results have been really positive. The infrastructure has been stable, the setup process has been straightforward, and the NovoServe team has been responsive whenever we needed clarification or support. NovoServe is a very solid and professional partner for bare metal," Eddie says.

For a business where reliability is non-negotiable, that kind of partnership matters as much as the hardware itself.

Power your MarTech on bare metal

Scaling performance marketing shouldn't mean scaling your bandwidth bills. Do you want to host custom Marketing tech tools, manage high-volume webhooks, or run heavy campaign workflows, contact us for a custom infrastructure config talk.