Dedicated Server Reseller Program
Your Brand | Our Infrastructure | Become Dedicated Server Reseller
As a bare metal provider, we deliver high-performing, scalable dedicated servers designed to meet your unique requirements as a hosting reseller. Our infrastructure is powerful, yet our approach is simplified and cost-efficient—giving you everything you need to grow.
Why deal with the complexity of managing data center logistics, negotiating with network providers, or procuring hardware? As a dedicated server reseller, your focus should be on your clients and your business growth—not on swapping hard drives at 3 AM. Leave the backend to NovoServe.
Unlike traditional providers, we never compete against you. We do not sell managed hosting, cloud services, or shared hosting to end-users. We provide the raw, powerful bare metal, and you build the cloud-like services, VPS nodes, or managed solutions on top of it. This ensures zero channel conflict and total freedom to define your own margins.
Benefits of our server reseller program
When you choose NovoServe, you get a trustable dedicated server provider partner. We don't just give you the servers; we give you profitability, control, and technical excellence so you can grow your reseller hosting business.
Zero Competition
This is our core promise. We are an Bare Metal-as-a-Service provider, not a managed host. When you join our dedicated server reseller program, you don't have to worry about us undercutting you with direct-to-consumer cloud or VPS offers. You own the customer; we just power the metal.
Wholesale Pricing
Maximize your profitability with razor-sharp pricing designed specifically for the hosting reseller. Our transparent model ensures healthy margins whether you are selling a single server or managing a massive fleet. We offer tiered volume discounts—the more you resell dedicated servers, the lower your base cost becomes.
Build Your Server
Our automated Server Builder allows you to deploy standard configurations instantly or customize specs (RAM, storage, GPU) to fit specific workloads. You get the flexibility to build exactly the reseller server infrastructure your market demands, from high-storage backup nodes to high-frequency trading boxes
Full IPMI Control
You are in the driver’s seat. We provide full IPMI and root access to every server. This gives you total control to manage the OS, security, and software layers, allowing you to resell dedicated servers as unmanaged boxes or fully managed solutions under your own brand.
Priority Deployment
In the hosting world, speed wins. Our automated provisioning system deploys standard bare metal servers within instantly - stocked, tested, and ready for production. You can fulfill your customer's orders immediately, reducing churn and increasing satisfaction.
Account Manager
You are never just a ticket number. As a partner, you get direct 1-to-1 communication with a dedicated account manager who understands your business model. We act as an extension of your team, helping you plan capacity, optimize your spend, and troubleshoot complex network requirements.
White-Label Reseller
Deliver a seamless experience. We allow you to resell our infrastructure as if it were your own. From white-label options to BYOIP (Bring Your Own IP) and announcing your own ASN, we operate silently in the background while you build your brand authority.
Flexible Terms
Stop tying up capital in hardware depreciation. We offer flexible plans ranging from short-term monthly contracts to long-term commitments. Scale your dedicated server reseller hosting business up or down based on your actual demand without getting locked into restrictive hardware leases.
Learn more about our reseller program?
Are you ready to take your place in the top 100 of hosting resellers? Our reseller hosting experts are ready to help you discuss margins or plan your infrastructure setup. We're here to guide you every step of the way.
Our popular reseller dedicated servers
NovoServe provides a wide range of dedicated server for our hosting resellers, from discounted entry-level dedicated servers to premium Intel Xeon and AMD EPYC-powered dedicated servers, to GPU or NVMe-equipped storage and AI servers.

How to resell your dedicated servers?
From application to your first sale - here is the roadmap of you becoming the top-tier hosting reseller.
Get in touch with our sales team
Get in touch with our sales team. Unlike automated "click-and-hope" programs, we start with a brief talk. We want to understand your target market (e.g., Streaming, AI, VPS hosting) so we can recommend the right hardware and discounts for you. Chat with us live on the website or send us a message.
Download server reseller program
Download and review the reseller program. Once we align on your goals, we’ll guide you through the fast enrollment process. There are no heavy entry fees - it's completely free. We only need your commitment to grow with us. We will set up your master account and discount structures.
Register an account in our portals
Register in the NovoServe Customer Portal. This is your command center. From here, you can view real-time stock, manage billing, and access our API documentation. Please note that we have one customer portal for Europe and one for North America.
Test our performance before you sell
Interested in our network connectivity? We encourage you to test our network. Request a test IP or a temporary test file to verify our low-latency global transit and 100Gbps capabilities. Ensure our quality matches your brand promise.
Build your inventory in your portals
Select your hardware. Browse our dedicated server inventories and order the machines that fit your clients' needs. You can pre-deploy servers to have them ready for instant delivery to your customers, or deploy on-demand using our 1-hour delivery promise.
Start reselling dedicated servers
Launch your offers. With the infrastructure secured and your margins defined, you are ready to go live. You handle the sales and first-line support; we handle the power, cooling, network, and hardware maintenance 24/7.
Boost reseller hosting margins!
Stop competing with your provider and start building a profitable dedicated server reseller business today. Check our live inventory and see the pricing difference.
Hosting reseller case studies
Many dedicated hosting resellers face thin margins and direct competition from their own infrastructure suppliers. Additionally, hidden costs like bandwidth overages and setup fees often erode profitability.
By switching to NovoServe, 300+ hosting resellers have successfully scaled their global hosting brands and expanded to Europe and the US. We eliminated the hidden costs and provided a transparent, revenue-based discount model for server resellers. With our high-bandwidth network and automated deployment, our partners can focus on sales and support, knowing the infrastructure is rock-solid and the margins are good.
Check out below the succes stories of our hosting reseller partners:
All about reselling dedicated servers
Everything you need to know about dedicated server margins, tech, and operations. Gain your reseller hosting succes!
How does reseller hosting work?
Reseller hosting functions as a multi-tier infrastructure distribution model split among the upstream infrastructure provider, the reseller, and the end-user.
The Provider (NovoServe): Absorbs massive Capital Expenditure (CapEx) and Operational Expenditure (OpEx) by building, maintaining, and powering global data centers and multi-terabit networks. We sell hardware capacity at scale.
The Reseller: Leverages the provider's economies of scale to eliminate infrastructure development costs, focusing resources strictly on marketing, custom software layers, community building, and front-end support.
The End-User: Receives tailored hosting solutions and localized customer service from the reseller.
This division of labor creates a high-margin ecosystem where the provider like NovoServe handles the physical hardware lifecycle and the reseller extracts value from market localization.
Can I resell bare metal servers?
Yes, bare metal reselling allows you to lease unmanaged, single-tenant physical servers and provision them directly to your clients. This stands in sharp contrast to reselling Virtual Private Servers (VPS) or cloud slices, which share hypervisor resources and suffer from "noisy neighbor" performance degradation.
With NovoServe, you rent the entire physical machine. You retain absolute bare-metal control, including root access, custom Operating System (OS) deployments, and the underlying virtualization layer (e.g., Proxmox, VMware ESXi) if you choose to slice the hardware yourself.
From our experiences, bare metal reselling yields significantly higher margins and lower customer churn than cloud reselling. Instead of managing hundreds of low-value VPS accounts plagued by endless micro-tickets, you manage fewer high-value enterprise accounts requiring raw, predictable hardware performance.
Do you allow white-label hosting reselling?
Yes, NovoServe offers a 100% unbranded, white-label infrastructure framework that completely abstracts our identity from your business operations. This white-label environment is active by default from day one, even before you reach our entry-level reseller tiers. We manage the physical hardware, power grids, and network routing in the background while you own the brand equity, customer relationships, and pricing strategies. NovoServe remains entirely invisible throughout your client's lifecycle.
What are your reseller discounts for dedicated servers?
Our reseller discounts utilize a revenue-based tier system designed to automatically lower your baseline unit costs as your Monthly Recurring Revenue (MRR) grows.
We typically initiate foundational volume discounts when your account reaches an established threshold of €5,000 or $5,000 MRR. However, you can register and deploy infrastructure at any volume; your pricing drops dynamically as more nodes are provisioned. Because margins scale alongside your deployment architecture, we advise downloading our Reseller Program Specifications or contacting our sales architecture team directly to establish a personalized discount structure tailored to your projected deployment volume.
Do you have a reseller program about terms and benefits?
Yes, you can easily download our dedicated server resller program. We have two region-specific frameworks outlining exact deliverables, service level agreements (SLAs), and operatoinal perks, one for our data centers in Europe, and the other one for America.
The reseller programs outline our multi-tiered framework, including priority ticket handling matrices, guaranteed hardware replacement response times, specific SLA escalations, and the exact revenue thresholds required to unlock advanced discount tiers.
What is reseller hosting and bare metal reseller hosting?
Reseller hosting is a business model where an entity purchases web infrastructure from a large provider and re-commercializes it to end-users.
Traditional reseller hosting typically involves purchasing a large shared web hosting account or a Virtual Private Server (VPS) and slicing it into smaller, low-margin accounts. This space is highly commoditized and fiercely competitive, frequently suffering from low margins and high customer turnover.
Bare Metal Reseller Hosting steps away from shared virtual environments entirely. Resellers rent unmanaged, dedicated physical servers from a provider like NovoServe. Because the reseller controls raw physical hardware, they can target high-yield, resource-intensive enterprise verticals such as massive multiplayer online gaming, big data & analytics, or high-traffic streaming platforms.
Do you offer any startup reseller program for new partners?
Yes, we maintain structural flexibility for promising startups that have not yet crossed our standard €5,000 MRR discount threshold.
While baseline infrastructure pricing initially applies to low-volume accounts, we evaluate startup partnerships on a case-by-case basis. If your business model demonstrates rapid scaling potential, we can provision strategic discounts on specific, high-demand hardware configurations. This mitigates early infrastructure costs, allowing you to build market momentum and accelerate your path toward our primary volume discount tiers.
Do you have API for resellers to place orders in our system?
Yes, NovoServe offers an automated API and a dedicated WHMCS module built to handle the full bare-metal lifecycle from provisioning to termination.
Our API framework supports programmatic ordering, automated provisioning, remote power cycles (reboot, shutdown, power-on), and cancellation workflows. To ensure compatibility with your custom orchestration stack or specific automation demands, we recommend sharing your development requirements with us. Our engineering team will review your workflow to ensure optimal integration with our bare-metal delivery pipeline.
Why NovoServe as a provider for your reseller hosting business?
NovoServe delivers an enterprise-grade backbone designed specifically to eliminate channel conflict and maximize uptime.
We focus exclusively on bare-metal provisioning, which means we never compete against you. We do not offer retail shared hosting, managed VPS, or consumer cloud applications, ensuring we function purely as your infrastructure ally rather than a hosting retail competitor.
Your clients plug directly into an international multi-terabit network backbone exceeding 18+ Tbps of total capacity, multihomed across premium Tier-1 carriers and major exchanges in the Netherlands, Denmark, and the United States to ensure optimal routing latency. We combine this raw network power with aggressive wholesale pricing for unmetered high-bandwidth packages, high-performance hardware inventory, and personal engineering support. Furthermore, our data center facilities operate on 100% certified green energy, allowing your brand to instantly market a verified, carbon-neutral infrastructure solution to enterprise clients.
What are the requirements to become a dedicated server reseller?
Our reseller application process is straightforward and tailored for legitimate businesses prepared to scale. Resellers must maintain an active business presence, a functional public website, and a legitimate corporate infrastructure use case. Your deployed operations must comply with your local corporate regulations and our network infrastructure acceptable use policies.
While you can deploy single machines immediately directly, in order to benefit from reseller discount rates, enhanced service level agreements (SLAs), and priority handling, your aggregate infrastructure footprint need to reach our intitial reseller revenue thredshold of €5,000 or $5,000 MRR.
CUSTOMERS ARE LOVIN' IT
Curious about how we do it? We do it well. Here are a few testimonials straight from our customers, unfiltered and honest.
“NovoServe operates at the highest tier of enterprise-grade infrastructure. We rely on their bare metal expertise and our protocol-driven verification to deliver the verifiable, high-performance foundation and cost efficiency our customers demand.”
Sebastian Pfeiffer
Impossible Cloud Network
"NovoServe's top-notch connectivity and the personal relationship we have built with them make them a fundamental part of our network footprint. We feel fortunate to have them as a partner. "
Danny Burns
Ceeblue
"Their bare metal infrastructure delivers predictable performance, and their support team is always responsive and easy to work with. As our platform continues to grow, NovoServe remains an important part of our infrastructure strategy."
Emir Afacan
Veranda CMS
"NovoServe consistently provides the level of performance, reliability, and network connectivity we need to develop our services with confidence. Their infrastructure allows us to scale efficiently without compromising performance."
Denys Dunaievsky
Zomro
"We needed a dedicated server provider we could rely on, with the performance, security, and European footprint to match. Their speed and support means we can grow with confidence, knowing our servers — and our clients' data — are safe."
Yvo Brevoort
Muze
"NovoServe has been helpful; we became friends and regularly called each other for a heads up or just to brainstorm about a use case."
Eli Alum
Jetserver
"Working with NovoServe has been a smooth and reliable experience. Their bare metal servers give us the performance, control, and stability we need to run our marketing infrastructure efficiently, and their team has been responsive and easy to work with throughout the process."
Eddie Okudoh
Zotex Media
"As an infrastructure provider, we have a need for external machines for testing and monitoring. Their top-tier network, management tools and around the clock support make Novoserve the party of choice for us. Receiving mails about proactive hardware maintenance was the icing on the cake."
Jeroen Janssen
LAYLO
"NovoServe is the perfect partner when building custom server configurations - they take your vision and deliver it to perfection, with practically zero technical limitations."
Gil Tov-Ly
Overwolf
Download reseller program brochure
Whether you're a value-added reseller, a managed service provider, or a niche player, our simple revenue-based model gives you the white-label tools, support, and margins to thrive. Download our hosting reseller program in the right.
Join the top tier of hosting resellers
Don't let infrastructure hold you back. Resell our dedicated servers and enjoy a partnership that is beneficial, scalable, and reliable.
