
Case study
IDONCLOUD
IDONCLOUD is a Lisbon-based infrastructure and cloud services company delivering dedicated servers, managed services, and networking solutions to businesses across Europe.
From reseller to infrastructure provider
Tiago Cruz, founder of IDONCLOUD, started as a reseller โ sourcing compute capacity from other providers and connecting it to customers who needed reliable hosting and server resources.
As the customer base grew, so did the ambitions. Reselling other providers' capacity meant limited control over service quality, support standards, and long-term reliability โ all things that matter enormously in an industry where downtime is never an abstraction. The decision was made to build something more structured: a company with its own infrastructure strategy, its own ASN, and a genuine commitment to the customers behind every server.
Today, IDONCLOUD operates as a full-service infrastructure provider, offering dedicated server environments, cloud infrastructure, managed services, networking resources, and technical support across the United Kingdom, the Netherlands, Spain, and Portugal. The company serves both business customers and online projects that require dependable, scalable, and professionally managed infrastructure.
"Building our own infrastructure"
Choosing the right bare metal partner is a strategic decision for any infrastructure provider โ get it wrong, and the consequences ripple downstream to every customer on your platform. For IDONCLOUD, the requirements were clear from the beginning.
"Our main requirements were stability, network quality, flexibility, fast delivery, clear communication, and a partner that could support long-term growth," Tiago explains. As an infrastructure provider, every weakness in the supply chain eventually surfaces for the end customer โ so the bar was high from the start. "We need to work with suppliers that are reliable not only technically, but also operationally. Hardware availability, good network performance, support responsiveness, and the ability to scale are very important to us."
As IDONCLOUD's network matured, operating under its own IP resources and ASN became increasingly important. "We wanted the flexibility to announce our own address space and operate under our own ASN without having to make a large upfront investment in colocation, routing equipment, or building our own physical infrastructure," Tiago says. NovoServe provided exactly that flexibility, allowing the company to maintain control over its network resources without taking on unnecessary capital risk.
Running through all of it was a particular view on what a supplier relationship should actually look like. "We were also looking for a partner that understands the needs of resellers and infrastructure companies," Tiago adds, "where long-term cooperation matters more than one-time server sales."

Quote from IDONCLOUD
"NovoServe has been a reliable bare metal partner for IDONCLOUD, helping us scale our infrastructure with stable servers, strong network capacity, and flexible deployment options. Their services allow us to deliver better performance and support to our customers while building a sustainable long-term infrastructure business." - Tiago Cruz, Founder of IDONCLOUD

What IDONCLOUD builds
IDONCLOUD's deployment with NovoServe is built around unmetered enterprise-grade dedicated servers and high-memory configurations โ a deliberate choice that reflects what the customer base actually needs.
"We chose these configurations because many of our customers require stable performance, predictable bandwidth usage, and sufficient resources to run demanding services without constant limitations," Tiago explains. The unmetered servers handle projects where bandwidth predictability is critical, while the high-memory builds carry the heavier workloads โ virtualisation, databases, private platforms, and demanding infrastructure environments that need sustained resources rather than burst capacity.
But the hardware is only part of the picture. "For IDONCLOUD, the goal is not simply to provide servers, but to deliver reliable infrastructure that we can properly manage, monitor, and support for our customers." Every configuration decision maps back to that โ chosen because it fits what the work demands, not because it's the easiest option.
A collaboration that lasts
After an extended period of working together, the partnership with NovoServe has proven its value. "The result has been very positive. NovoServe has helped IDONCLOUD grow with stable bare metal infrastructure, strong network capacity, and flexible deployment options," says Tiago.
What stands out for him, though, isn't the infrastructure spec โ it's the nature of the relationship itself. "What I value most is the long-term relationship, the reliability of the infrastructure, and the fact that NovoServe understands the needs of infrastructure providers and resellers," he says. "For our business, having a dependable bare metal partner is extremely important because our own customers rely on the quality of the infrastructure behind our services."
That dynamic โ where every decision at the provider level ripples down to the end customer โ is what makes the choice of bare metal partner so consequential. As IDONCLOUD continues to expand across Europe, NovoServe has become an important part of how that growth is being built.
Want to scale your hosting services?
Whether you're building your own infrastructure from the ground up or a hosting reseller scaling up, NovoServe gives you the flexibility to bring your own IP, operate under your own ASN, and grow on your terms.